•1 min read•from PetaPixel
Adobe Has Run Out of Allies
Our take
In a pivotal moment thirteen years ago, Adobe unveiled its transition from Creative Suite to Creative Cloud, a decision met with both skepticism and hope. As I sat in a Los Angeles amphitheater, I recognized the weight of this shift, realizing it marked a new chapter for a company that had long been a cornerstone of creative tools.
Thirteen years ago, I sat in an amphitheater in Los Angeles as Adobe announced that it would be shifting from Creative Suite to Creative Cloud. I remember being skeptical, but I was also willing to give Adobe the benefit of the doubt. After all, it created a beloved line of tools.
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#creative direction#Adobe#Creative Suite#Creative Cloud#Los Angeles#amphitheater#allies#tools#skeptical#announcement#design software#benefit of the doubt#shifting#beloved#product strategy#creativity#software transition#digital tools#industry change#user experience