•1 min read•from PetaPixel
Hasselblad Masters Photo Contest Accused of Shortlisting an AI Image
Our take
The Hasselblad Masters 2026 contest has ignited controversy following the announcement of its 70 finalists, marking the company's first competition since 2023. Accusations have surfaced that one of the selected images may have been generated using artificial intelligence, raising questions about the integrity of the competition. As photography enthusiasts and professionals gather to celebrate artistic excellence, the implications of AI's role in creative fields are increasingly scrutinized. This controversy invites a broader dialogue on authenticity and innovation in contemporary photography.
Hasselblad unveiled the 70 finalists of Hasselblad Masters 2026, the company's first Masters competition since 2023. It didn't take long for controversy to emerge, including allegations that a finalist used generative AI to create one of their images.
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#health and wellness#Hasselblad#Masters Photo Contest#finalists#generative AI#competition#controversy#allegations#images#shortlisting#AI image#photography#2026#2023#photographer#artistic integrity#creative process#digital art#authenticity#public reaction