Hasselblad's Pro Photo Workflow Now on Android

Hasselblad has brought its Pro Photo Workflow to Android with Phocus Mobile V1.0.0, now supporting the X2D II 100C, X2D 100C, 907X, and CFV 100C. This feels like a natural evolution for creators who crave control…

3 min readPetaPixel
Hasselblad's Pro Photo Workflow Now on Android
Three smartphone screens display a photo editing app with night landscape images, showing HDR editing options, exposure sliders, and an HDR mode comparison with “Prioritize Purity” and “Prioritize Detail” selections.

Hasselblad's Phocus Mobile has finally arrived on Android, and for anyone who has been tethered to an iPad for tethering, this feels less like an update and more like an unclenching. The app, now in version 1.0.0, supports the X2D II 100C, X2D 100C, 907X, and CFV 100C, bringing the same raw processing and HDR editing tools that have long defined the Phocus ecosystem. It is not a stripped-down companion; it is the full workflow, now living in your pocket.

For the creative who also prioritizes movement, the person who hikes to a ridge before dawn, shoots a 100-megapixel frame, and wants to review it without unpacking a laptop, this is the missing link. We have watched photographers juggle SD cards and dongles, waiting for an Android-native solution that respects the medium-format file size. Hasselblad has now delivered it. The practical takeaway is straightforward: if you shoot with the X2D or 907X and carry an Android phone, you can now cull, edit, and export in the field without a secondary device. The app's HDR mode, with its "Prioritize Purity" and "Prioritize Detail" options, gives you control over how the sensor's latitude is translated, which matters when you are balancing sky and shadow in a single exposure. This is not a gimmick; it is a tool for the artist who refuses to compromise on either form or function.

Our honest take is that this move signals something larger than a software port. Hasselblad has historically been a closed ecosystem, one that assumed its users would sit at a desk with a calibrated monitor. By meeting Android users where they are, and by doing so with a full-featured app rather than a viewer, the brand is acknowledging that the modern creative workflow is mobile, layered, and often improvised. The audience for this camera system is no longer the studio purist alone; it is the traveler, the architect, the dancer who documents their practice. That shift is worth watching, because it suggests that Hasselblad is willing to let the tool adapt to the lifestyle, rather than the other way around.

One detail to keep an eye on is how the app handles file transfer speed over USB-C versus Wi-Fi. The material does not specify latency, and for a 100-megapixel raw file, even a few seconds of lag can break a rhythm. If Hasselblad has optimized the connection for the Android pipeline, this becomes a genuine field tool. If not, it is a promising start that still requires patience. We would tell any reader considering the switch: download it, shoot a sequence at golden hour, and see whether the app keeps pace with your eye. That is the only test that matters.

From PetaPixel

Hasselblad has announced that Phocus Mobile V1.0.0 for Android is now available and supports the the X2D II 100C, X2D 100C and 907X, and CFV 100C.

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Hasselblad's Pro Photo Workflow Now on Android | Lee LHGFX