•1 min read•from PetaPixel
How Apple Filmed its Flashy MacBook Neo Video Using Handmade Props
Our take
Apple's recent unveiling of the low-cost MacBook Neo laptop captivated audiences with a striking launch video that seamlessly blended creativity and innovation. While some elements relied on CGI, a significant portion of the visual storytelling was grounded in practical artistry, as revealed in a new behind-the-scenes video. This exploration showcases the meticulous craftsmanship behind handmade props, highlighting Apple's commitment to authenticity and detail.
When Apple unveiled its new low-cost MacBook Neo laptop in early March, it did so with the flashy launch video seen above. While some of it is CGI, much of it has very practical roots, as Apple revealed today in a new behind-the-scenes video.
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#health and wellness#high-end travel#Apple#MacBook Neo#launch video#CGI#behind-the-scenes#handmade props#low-cost#practical roots#filmed#tactile technology#user interaction#flexible screens#glowing strips#colorful materials#3D models#touch surfaces#innovation#video production