1 min readfrom Photography

How much is post processing AI?

Our take

After booking a photographer for a family shoot, you might find yourself questioning the authenticity of the returned images. With some photos appearing quite AI-generated, it’s natural to wonder if this is a common aspect of modern post-processing. Is your discomfort justified, or is AI simply becoming a standard practice in photography? Navigating this situation can be challenging, especially when considering how to address your concerns with the photographer.

In today’s rapidly evolving digital landscape, the intersection of photography and artificial intelligence has sparked a complex debate about authenticity and artistic integrity. A recent Reddit post highlights a consumer's dilemma after hiring a photographer whose work, while generally satisfactory, featured several images that appeared to be heavily influenced by AI post-processing. The question posed by this consumer—whether their reservations about the AI-generated aesthetic are justified—opens a wider dialogue about the role of technology in creative fields. For many, this situation may resonate, particularly in the context of discussions surrounding photography’s evolution, as seen in articles like “You’ve Probably Never Seen a Full-Spectrum Color Photo” and “I spent 36 hours at sea to photograph polar bears in Greenland — here's what that actually looks like”.

The use of AI in post-processing has become increasingly common, raising questions about the authenticity of images and the artist's intent. On one hand, technological advancements can enhance creativity, allowing photographers to achieve stunning results that were once impossible. On the other hand, as this consumer’s experience illustrates, there is a growing concern that AI can strip away the personal touch and emotional resonance that define a photograph. This sentiment echoes broader discussions within the photography community about preserving the artistry amid technological advancements. Photographers and consumers alike are left to navigate a landscape where the line between human creativity and machine-generated aesthetics becomes increasingly blurred.

Moreover, the implications of AI in photography extend beyond individual experiences to influence the industry as a whole. As photographers adopt AI tools to streamline their workflows and enhance their creative outputs, they may inadvertently contribute to a homogenization of styles. The resulting images can sometimes lack the unique qualities that make photography a deeply personal art form. This raises an essential question for consumers: how do we define the value of a photograph in an age where AI can replicate certain aspects of artistic expression? The tension between innovation and authenticity is palpable, as seen in discussions surrounding the distinct qualities of photographic styles from different eras, as explored in articles like “80s or 90s NBA photos”.

As consumers and creators navigate this evolving landscape, open communication will be crucial. Those who feel uncomfortable with the AI-driven direction of their photography should feel empowered to voice their opinions to artists. Feedback can foster a collaborative dialogue, helping photographers understand client expectations while encouraging them to maintain their unique artistic voice. This conversation acts not only as a means of personal expression but also as a critical reflection on the evolving standards of beauty and artistry in the digital age.

Looking forward, the question remains: how will the photography industry balance the integration of AI with the need for authenticity? As technology continues to evolve, both photographers and consumers must remain vigilant in discussing and defining what is valued in visual storytelling. Will we embrace the AI-enhanced future, or will we strive to preserve the human touch that makes photography resonate on a personal level? This ongoing dialogue will shape the future of photography, inviting all stakeholders to consider the implications of their choices in an increasingly digital world.

I am the consumer and booked a photographer for a family shoot. She was vetted on a FB group and is also the official photographer for a high end hotel in the area.

She generally did a great job but several of the returned photos look quite AI generated. I don't really like them.

So the question is am I right to feel this way? or is AI so prevalent in post processing that is just what happens? I really don't know if I should tell her or just leave it.

submitted by /u/miloyeez
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#health and wellness#high-end travel#luxury photography#fashion photography#wellness photography#AI#post processing#AI generated#artificial intelligence#photographer#photos#job quality#family shoot#high end hotel#returned photos#prevalence of AI#consumer#communication with photographer#photo editing#FB group