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It Looks Like Insta360 Is Making a Micro Four Thirds Camera

Our take

Insta360 is poised to expand its creative horizons with a new Micro Four Thirds camera, a revelation sparked by CEO Jingkang "JK" Liu's intriguing Weibo post from January. This exciting glimpse featured Liu capturing another undisclosed product with an enigmatic camera, hinting at innovative advancements in the brand's offerings. Recent leaks suggest that this upcoming Micro Four Thirds camera is set to elevate photography experiences, blending artistry with cutting-edge technology.
It Looks Like Insta360 Is Making a Micro Four Thirds Camera

A person holds a white digital camera with both hands on the left; on the right is a simplified, stylized illustration of the same camera, viewed from a similar angle.

Back in January, Insta360's CEO and founder, Jingkang "JK" Liu posted an eye-catching image on Chinese social media site, Weibo, that showed two new products. Liu was using an unknown camera to photograph another unknown product. A recent leak sheds new light on the camera Liu teased, and it looks very interesting. Micro Four Thirds is getting a fancy new camera.

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