Has anyone else noticed how much greenwashing there is in sustainable fashion?

I've been deep diving into this for a while now, especially in the swimwear space, and the more I learn the more frustrated I get. A lot of "recycled" fabrics still use harsh chemicals in manufacturing or require insane amounts of water to produce. The recycled label sounds great on paper but the actual production process can be just as damaging. So much for “eco-friendly”!

…and finding anything that's actually made in the US? Nearly impossible in this category. When tracing the supply chain of some of these "sustainable" options, I have found that they are still shipping yarn or fabric and finished products across oceans which kind of defeats the purpose of keeping it local to reduce the carbon footprint!

My ideal would be something like recycled plastic/ trash from US coastlines repurposed into swimwear, all manufactured domestically. Small carbon footprint, no cross-ocean shipping. Does anything like this actually exist or am I being delusional?

Curious what others have found: are brands just settling for low thresholds, slapping a label on & calling it? Is there anyone that is truly end-to-end walking the walk? I get that there’s no perfect solution, genuinely interested in ideas we can incorporate into our process!

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