2 min readfrom Photography

Has the throttle of Instagram reach affected your desire to create - Because direct photo content no longer equates to more opportunites, necessarily?

Our take

In an era where Instagram's focus has shifted from captivating photography to video content, many artists, including myself, find their creative desires challenged. My passion for photography, which thrived for years, notably diminished around 2021-2022 as the platform prioritized reels and algorithm-driven engagement. While I've recently rediscovered my love for the art through unique collaborations, the organic community that once flourished on platforms like Instagram and Tumblr feels diminished. Has this shift affected your creative journey as well?

I apologize if this is an insuluar take but for the past couple of years my interest in photography has waned. I used to have a healthy following on several social platforms and then around 2021-2022 my desire to shoot after 7-8 years dropped off and coincided with the move to video content and the rise of "the algorithm" which caters to reels etc. I am not aganist these changes but (admittedly) never really got on board with how to integrate my work into video marketing and simply enjoy shooting photos and posting to the grid. I've recently rekindled my enjoyment for the artform through a slightly different niche and while my work has gained traction through in-person connections, collabs, and is being seen by more people, that sort of organic social community that was prevelant on Instagram, Tumblr, Flickr, Devinart, etc. Is severly lacking. Posts may get 1,000s of views but no follows. They may get 10 views and no follows. It certainly might mean my work isn't resonating with people, I understand that, but it's also a little discourging that as an artist, I can't get my work out there. I"ve thought about now moving into doing more analog and community based art for my own benefit and sort of "going aganist" the digital grain while trying to learn reels and video for expanded reach (which I admit, is ego serving). All that said, does anyone else have the same feelings? I'm sure this point has been brought to light before, apologizes if it's treading old ground.

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#health and wellness#luxury photography#fashion photography#social media influencer#wellness photography#photography#Instagram#video content#algorithm#reels#social platforms#organic social community#in-person connections#collabs#digital grain#analog art#community-based art#engagement#traction#social media reach