optical

Sirui’s New $599 Saturn V2 Anamorphic Lenses Rotate for Vertical Video

Sirui elevates creative possibilities with the launch of the Saturn V2 anamorphic lens series, now priced at $599. These full-frame lenses uniquely rotate to accommodate both horizontal and vertical shooting—a significant advancement for content creators. The Saturn V2 promises immersive cinematic visuals, blending artistic expression with contemporary demands. For a deeper dive into innovative camera technology, explore our review of the OM System PEN and its reimagining of a classic design. Discover a new dimension in filmmaking with Sirui's groundbreaking lenses.

The 8-14mm f/3.5 Fisheye G Is Sony’s First Full-Frame Fisheye in 20 Years

Sony re-enters the realm of full-frame fisheye lenses after two decades with the highly anticipated FE 8-14mm f/3.5 Fisheye G. This innovative E-mount lens marks a significant advancement, offering creative professionals a uniquely immersive perspective. Designed for both stills and video, it promises exceptional image quality and versatility. Explore the possibilities of expansive, distorted views—a compelling tool for artistic expression. For a deeper dive into photographic history and related lenses, consider our review of the Sigma 85mm f/1.2 DG Art. [Read More].

DZOFilm’s Full-Frame Arles Zooms Promise Prime-Level Performance

Sigma 85mm f/1.2 DG Art Review: Sigma is the Alpha This Time

Sigma decisively elevates the lens landscape with its inaugural 85mm f/1.2 DG Art lens—a late arrival, perhaps, but arguably its finest creation. Now available in Sony E-mount and Leica L-mount, this lens offers a unique opportunity for Sigma to command attention. Delivering exceptional image quality and a beautifully immersive experience, it’s a significant advancement. For those seeking inspiration in visual storytelling, consider exploring "How This Photographer’s Stock Images of Her Dog Became a Viral Meme" for a glimpse into unexpected creative success.

Sigma’s Compact 20-60mm f/2.8-4 DG C Is Wider Than Your Typical Zoom Lens

Sigma elevates photographic artistry with its latest offering: the Compact 20-60mm f/2.8-4 DG C Is lens, designed for full-frame mirrorless cameras. Notably, this standard zoom boasts a wider field of view than many typical zooms, promising creative versatility. The Contemporary line continues Sigma’s commitment to delivering exceptional optical performance in a streamlined package. For those seeking deeper insights into Sigma’s lens innovations, explore our review of the remarkable Sigma 85mm f/1.2 DG Art. [Read More].

Remarkably Lightweight Sigma 85mm f/1.2 DG Art Promises Unparalleled Image Quality

The highly anticipated Sigma 85mm f/1.2 DG Art lens has arrived, representing a significant advancement in prime lens technology. Sigma delivers unparalleled image quality within an exceptionally lightweight and compact form factor—a remarkable achievement for the brand. This lens promises to redefine expectations for photographers seeking superior performance and artistic control. For a broader perspective on Sigma's lens innovations, explore our review of the Sigma 85mm f/1.2 DG Art.

GoPro’s Founder Promises It Isn’t Done Making Consumer Cameras

Addressing recent acquisition concerns, GoPro founder Nick Woodman assures enthusiasts that the brand’s commitment to consumer cameras remains steadfast. In a letter published this morning, Woodman directly addressed anxieties surrounding the transition to Starman Optical, reaffirming GoPro's dedication to innovation within its core product line. This move signals a vibrant continuation of GoPro’s legacy, ensuring the brand continues to capture life's most immersive moments.

Leica Unveils Summicron-M 66mm f2, a Modern Take on the Iconic Elcan 66mm

Leica has once again redefined photographic artistry with the unveiling of the Summicron-M 66mm f/2, a modern reimagining of the legendary Elcan 66mm f/2 – often referred to as the "spy lens." This unique focal length remains unparalleled in the market, establishing the Summicron-M 66mm f/2 as a truly priceless addition to the Leica system. Delivering exceptional sharpness and a distinctive character, it caters to discerning photographers seeking unparalleled image quality.

TLS Has Rehoused Vintage Nikon AI and AI-S Lenses for Today’s Filmmakers

True Lens Services (TLS) elevates filmmaking with a curated collection of vintage Nikon lenses, meticulously rehoused for seamless integration with modern cameras. TLS preserves the iconic optical character of classic AI and AI-S lenses, delivering a distinct aesthetic prized by cinematographers. This represents a compelling fusion of legacy and innovation, offering filmmakers a unique pathway to achieve timeless visuals. For a deeper dive into photographic history, explore our recent feature on the remarkable life of photojournalist Gerda Taro.

7Artisans’ Full-Frame 10mm f/2.5 AF Fisheye Breaks New Ground

7Artisans is redefining the full-frame lens landscape with the release of their new 10mm f/2.5 AF Fisheye, a distinctly unique offering for Sony, Nikon, and L-Mount cameras. This lens breaks new ground by integrating autofocus capabilities within a fisheye design, all while maintaining an impressively accessible price point. It represents a compelling blend of artistic potential and practical functionality. For those seeking innovative adapter solutions to complement this lens, explore our recent review of the Megadap M2RF. [Read More].

Panasonic Refreshes Four Lenses, Including Three for Micro Four Thirds

Panasonic elevates its lens lineup with four refreshed models, a significant update for both Micro Four Thirds and full-frame photographers. Three new lenses join the Micro Four Thirds system, promising enhanced performance and artistic possibilities, while a single lens expands the L-Mount Lumix S series. This curated release underscores Panasonic's commitment to delivering exceptional optics for creative expression. For those appreciating classic camera design, consider exploring our recent article on the Contax G2—it’s generating considerable buzz.

Brightin Star’s Luxurious New 35mm f/1.7 M-Mount Lens Is Coming Soon

Brightin Star elevates the Leica M-Mount experience with its highly anticipated APO 35mm f/1.7 ASPH. lens, now available for order following its unveiling at CP+ 2026. Distinct from their usual launch strategy, this stylish lens is initially available exclusively through Kickstarter, offering a unique opportunity for enthusiasts. Expect a curated blend of optical excellence and refined design—a testament to Brightin Star’s commitment to artistic and authentic photographic tools. For those interested in portable printing solutions, explore our recent review of the innovative Godox P100.

400-1500mm: Sigma Just Patented the Wildest Super Telephoto Lens We’ve Ever Seen

Sigma has redefined super telephoto capabilities with a groundbreaking, newly patented lens design—a significant leap even for a company known for filling critical gaps in camera ecosystems. Building on the success of acclaimed lenses like the 300-600mm f4, this ambitious innovation promises unparalleled performance. This development underscores Sigma’s commitment to providing photographers with exceptional, curated tools. For those interested in expanding their photographic toolkit, consider exploring related coverage, such as our recent article on "Voigtlander Has Two New Lenses for Fujifilm."

Voigtlander Has Two New Lenses for Fujifilm Bokeh Lovers and Street Photographers

Voigtlander, renowned for its revival of exceptional lenses, expands its Fujifilm X-mount portfolio with two compelling new prime options for discerning photographers. Building on successes like the Portrait Heliar 75mm f1.8, these additions cater specifically to enthusiasts of both bokeh and street photography. Cosina’s commitment to quality shines through, offering Fujifilm users curated tools to elevate their craft. Let's explore how these lenses can unlock new creative possibilities, and for those seeking further inspiration, consider "The Golden Hour Landscape Photo Tricks People Forgot."

Brightin Star’s Incomprehensibly-Thin 28mm f/2.8 Lens Now Comes In Stylish Silver

Brightin Star elevates photographic artistry with the introduction of its X-Slim 28mm f/2.8 pancake lens in a striking "Liquid Silver" finish. Originally launched in black, this exceptionally thin 28mm lens—renowned for its compatibility with Leica M mount—now offers a sophisticated aesthetic upgrade. Designed for creative collaborators and discerning enthusiasts, the X-Slim seamlessly blends form and function. For those captivated by visual storytelling, consider exploring how skilled photographers capture fleeting moments, as seen in our recent feature, "Photographer Captures Acrobatic Dolphins Leaping From the Water."

Cosina Announces Silver 23mm f/1.2 and 35mm f/1.2 Lenses for Fujifilm X

Cosina elevates Fujifilm X-series photography with the unveiling of the exquisitely styled Voigtländer Nokton 23mm f/1.2 Aspherical and Nokton 35mm f/1.2 lenses, now available in a striking silver finish. These lenses represent a curated blend of classic design and contemporary performance, offering photographers an immersive and authentic shooting experience. For deeper exploration of visual storytelling, consider our coverage of the 2026 European Photography Awards winners, showcasing diverse perspectives on the world. [Read More].

If the Tamron 50-600mm is Real, Birders are Bound to Love It

Tamron has consistently delivered exceptional all-in-one zoom lenses, celebrated for their innovative design, reliable autofocus, and accessible pricing—a winning combination for photographers. Now, the company appears poised to redefine the superzoom category with the rumored Tamron 50-600mm lens, potentially rivaling Sigma's offerings. This new lens promises a compelling blend of reach and performance, captivating the attention of wildlife and bird photographers. Explore this exciting development with a quick look—and for a broader perspective on camera longevity, see our analysis of the Fujifilm X-T2.

Fujinon GF 19-35mm and 32-90mm T3.5 Review: The Cure for What Ails

For filmmakers and discerning photographers seeking a truly immersive visual experience, the Fujinon GF 19-35mm and 32-90mm T3.5 lenses represent a significant advancement. Our comprehensive review, "The Cure for What Ails," explores how these lenses elegantly address common shooting challenges, particularly in demanding documentary environments. Discover how these optics elevate image quality and expand creative possibilities. For further exploration of visual storytelling, consider our recent feature on a photographer's sixteen-year documentation of Baltimore’s abandoned homes.

Light Lens Lab Enters Apochromatic Territory With New M-Mount Lens

Leica’s legacy of exceptional optics is now facing compelling competition. Light Lens Lab, a rising name in the lens market, is poised to challenge established standards with the announcement of their first apochromatic lens, now available for pre-order. This marks a significant step for the brand, entering a territory typically reserved for high-end manufacturers.

The Tamron 25-200mm is Essentially a Macro Lens Now

Even amidst potential ownership changes, Tamron continues to deliver impressive optics. Their latest 3.0 firmware update dramatically enhances the close-focusing capabilities of the already versatile Tamron 25-200mm f/2.8-5.6 G2 lens, effectively blurring the lines between standard zoom and macro functionality. We’ve revisited the lens for a thorough review to assess these improvements. This development highlights Tamron’s commitment to innovation, particularly as industry giants like Sony invest heavily in next-generation image sensors.

The Zhong Yi Pittura 30mm f/2.4 Is a Fast and Wide Medium Format Lens

Introducing the Zhong Yi Pittura 30mm f/2.4, a compelling new prime lens for Hasselblad XCD and Fujifilm GFX systems. This manual focus lens uniquely combines a fast f/2.4 aperture with a wide 30mm focal length, offering creative flexibility for photographers seeking both depth and speed. Crafted by Zhong Yi Optics, the Pittura promises an elevated photographic experience. For those interested in broader trends within the photography landscape, our recent article, "Singapore’s Most-Googled Cameras Right Now," explores the surprising resurgence of older camera models.

Canon Is Developing a Lens Coating Without PFAS-Laden Fluorine

Canon is demonstrating leadership in sustainable photographic innovation. The company is actively developing a next-generation lens coating that replicates the robust water-repelling performance and durability of existing fluorine-based coatings—but critically, without utilizing PFAS-laden fluorine compounds. This represents a significant step toward environmentally responsible manufacturing within the imaging industry. For those prioritizing long-lasting performance, consider exploring cameras known for exceptional battery life, as discussed in "3 Canon Cameras With Exceptional Battery Life."

Light Lens Lab Unveils 35mm f/2 Apochromatic, Its First ‘High Performance Series’ Lens

Light Lens Lab elevates photographic artistry with the debut of its 35mm f/2 Apochromatic lens, marking the inaugural release in its new High Performance Series. Born from the High-Performance Optical Research Project, this lens represents a significant advancement in optical design, promising exceptional clarity and vibrant color rendition. The Apochromatic is meticulously crafted for discerning creators seeking elevated image quality. For those interested in complementary audio solutions, explore Saramonic’s recently announced K9 XTX wireless transmitter.

SG-image AF 35mm f/2.2 Pancake Lens Promises Something Unique

SG-image’s AF 35mm f/2.2 pancake lens presents a compelling proposition for photographers seeking accessible, high-quality optics. Initially launched for Sony E and Nikon Z systems, this remarkably affordable full-frame prime—priced under $150—is now also compatible with L-Mount cameras. It delivers a uniquely streamlined and vibrant shooting experience. For those captivated by the resurgence of analog aesthetics, explore our piece, "We Are Living in a Panoramic Film Renaissance," for insights into the evolving landscape of photographic mediums. [Read More].