rebrand

The Next Frontier: Rebranding Intelligence, Curating the Future

There's something almost poetic about rebranding intelligence itself. President Trump wants to reframe artificial intelligence, presumably to soften public perception of the data centers he plans to build nationwide. But curation isn't camouflage. The public isn't asking for a prettier name; they're asking for transparency. As artists like Nicolas Cage push back against AI's role in their craft, the tension becomes clear. Intelligence doesn't need a rebrand, it needs accountability.