Fujifilm
Fujifilm on Lee LHGFX Photography: a running collection of 24 stories we have gathered and hand-picked because they are worth your time. Every post here touches on fujifilm in some way — the news, the analysis, the deep dives, and the occasional surprise find. Lee LHGFX Photography is a dynamic portfolio and lifestyle hub built around the artistic work of @lee_lhgfx — a highly engaged Instagram creator and photographer known for… New stories are added to this page as we find them, so check back if you want to keep up with what is happening around fujifilm, or subscribe to the RSS feed to get them as soon as they are published. Browse the collection below, or head back to the homepage to see everything Lee LHGFX Photography is covering right now.
This New App Is the First to Send Custom Recipes to Fujifilm Cameras Wirelessly
Introducing Huginn, a groundbreaking app poised to redefine Fujifilm photography. Available for iPhone and iPad, Huginn is the first to wirelessly transmit custom film recipes directly to Fujifilm cameras—a distinct advancement in the evolving app ecosystem. Developed by Forge, this innovative tool empowers photographers with unprecedented control and creative flexibility. For those interested in broader photographic documentation, consider our recent article, "25 Years After the World’s Deadest Terror Attack, Photographers Recall 9/11," offering a poignant look at historical events through a visual lens.
Atomos’ New Shinobi 7 II Is its Brightest Shinobi Monitor Yet
At IBC 2026 in Amsterdam, Atomos unveiled the Shinobi 7 II, representing a significant leap forward in on-set monitoring technology. This latest iteration marks the brand's brightest Shinobi monitor to date, promising unparalleled image clarity and precision for discerning filmmakers. The Shinobi 7 II embodies Atomos’ commitment to delivering curated tools for creative professionals. For a deeper dive into related advancements in visual technology, explore our coverage of Angelbird’s new CFexpress 4.0 Type A memory cards. [Read More].
The Fujifilm GFX Eterna 55 Is Getting a Very Nice Dedicated Viewfinder
Fujifilm continues to elevate its cinema offerings with the forthcoming VF-GFXC2, a dedicated external electronic viewfinder meticulously designed for the GFX Eterna 55 camera. This thoughtfully curated accessory delivers a vibrant viewing experience, boasting high resolution and exceptional brightness, all while maintaining the Eterna 55’s signature 4:3 open gate aspect ratio. Fujifilm’s commitment to authentic visual storytelling shines through this innovation. For a deeper dive into Fujifilm’s legacy of beautiful emulsions, explore "In Remembrance of a Beautiful Fujifilm Emulsion."

In Remembrance of a Beautiful Fujifilm Emulsion
Anastasia Egonyan’s “Unicorn Dream” project remains a poignant testament to the beauty of analog photography. Featured previously on The Phoblographer, this work showcases the artistry achieved through Fujifilm Pro 400H film, captured with a Contax 645 and Zeiss lens. Egonyan eloquently explores the distinct charm of crafting images through traditional processes, a refreshing alternative to digital manipulation. Discovering the unique rewards of film photography—a deliberate, curated approach—is a journey worth undertaking.
Fujifilm XF 400mm f/4.5 R LM OIS WR Review: A Top-Tier Super Telephoto
The Fujifilm XF 400mm f/4.5 R LM OIS WR arrives as a compelling addition to Fujifilm’s already impressive lens lineup, challenging preconceptions about their performance in demanding fields like wildlife and sports photography. While autofocus capabilities have previously presented a hurdle, this lens elevates Fujifilm’s optical offerings to a top-tier level. Our comprehensive review explores its exceptional build quality, image quality, and overall performance. For those interested in the broader landscape of photography software, consider our review of DxO PhotoLab 10. [Read More].
Fujifilm Bolsters Its XF Telephoto Lens Line with a 400mm f/4.5
Fujifilm elevates its XF lens lineup with the introduction of the Fujinon XF400mm f/4.5 R LM OIS WR, a remarkable super-telephoto prime promising exceptional optical performance. Boasting an equivalent full-frame focal length of 609mm, this lens is poised to become a flagship within the XF series, catering to discerning photographers seeking unparalleled clarity and reach. For a comprehensive evaluation of this top-tier lens, explore our detailed review of the Fujifilm XF 400mm f/4.5 R LM OIS WR.

The Best Fujifilm Travel Photography Kit Used By a Real Photographer
Discover "What's In The Bag," a new series spotlighting the essential gear of accomplished photographers. We’re showcasing current equipment options for both emerging and experienced creatives navigating the evolving world of camera technology. Our inaugural feature features acclaimed travel photographer Arlindo Camacho, renowned for his decade-long soulful documentation of diverse cultures. Learn directly from Camacho's insights and curated kit, perfect for travel photography aficionados. For broader coverage of camera innovation, explore our recent article, "Poco’s New F9 Ultra Goes Big on Cameras.”
Fujifilm and Google Launch New Google Photos Print Store
Fujifilm and Google are partnering to bring tangible memories to Google Photos users with the launch of "Fujifilm for Google Photos Print Store." This curated storefront allows seamless printing of cherished photos directly from the Google Photos platform, blending digital convenience with Fujifilm’s renowned print quality. It’s an exciting fusion of technology and artistry, offering a vibrant way to preserve and share life's moments. For deeper insights into Fujifilm’s current standing within the industry, explore our analysis of the Nikkei Industry Map.
Fujifilm Didn’t Actually Jump Ahead of Nikon in Mirrorless
Recent reports suggesting Fujifilm surpassed Nikon in mirrorless market share have sparked considerable debate. However, a deeper look reveals a nuanced situation, as a shift in the Nikkei Industry Map doesn't necessarily reflect a meaningful change in market standing. This article clarifies the context behind this ranking and examines whether it represents a genuine leadership swap. For those exploring analog photography, consider our piece on "4 Things to Know About Using Kodak Tri-X in the Studio" for further insight.

The Vaporware Aesthetic Proves Nikon’s Image Depth Beats Fujifilm’s
A quiet rivalry has emerged among camera enthusiasts – Nikon, Fujifilm, and Lumix – each vying for the title of producing the most visually compelling images. Nikon’s newly released "Vaporware Aesthetic" Picture Control Profile decisively proves the brand’s image depth capabilities surpass competitors. This unique profile delivers an unprecedented, cross-processed aesthetic previously unseen in Fujifilm or Lumix cameras, showcasing remarkable color depth achievable directly in-camera.

Voigtlander Has Two New Lenses for Fujifilm Bokeh Lovers and Street Photographers
Voigtlander, renowned for its revival of exceptional lenses, expands its Fujifilm X-mount portfolio with two compelling new prime options for discerning photographers. Building on successes like the Portrait Heliar 75mm f1.8, these additions cater specifically to enthusiasts of both bokeh and street photography. Cosina’s commitment to quality shines through, offering Fujifilm users curated tools to elevate their craft. Let's explore how these lenses can unlock new creative possibilities, and for those seeking further inspiration, consider "The Golden Hour Landscape Photo Tricks People Forgot."
Kodak Has Overtaken Fujifilm as Japan’s Film Brand of Choice
Recent data reveals a surprising shift in Japan's film photography landscape: Kodak has surpassed Fujifilm as the preferred film brand. This finding emerges from the groundbreaking film usage survey conducted annually by Kimiyasu Morikawa, the only publicly available recurring study of Japanese film photographers. The survey provides valuable insights into evolving preferences and habits. Discovering this trend highlights a resurgence in analog photography and the enduring appeal of Kodak's offerings, as explored further in our review of the Kodak Verita 200.
Tickets for Fujifilm’s New York Fujikina Event Cost $10 and Are on Sale Now
Experience Fujifilm’s vibrant return to New York City! Tickets for the highly anticipated Fujikina event are now available for just $10, offering immersive access to keynotes, workshops, photo walks, and engaging festival programming. Limited spots are available per session, so secure yours promptly. This curated event promises a celebration of artistry and photographic innovation. For deeper insight into the evolving landscape of film, explore our related article, "Kodak Has Overtaken Fujifilm as Japan’s Film Brand of Choice."
Fujinon GF 19-35mm and 32-90mm T3.5 Review: The Cure for What Ails
For filmmakers and discerning photographers seeking a truly immersive visual experience, the Fujinon GF 19-35mm and 32-90mm T3.5 lenses represent a significant advancement. Our comprehensive review, "The Cure for What Ails," explores how these lenses elegantly address common shooting challenges, particularly in demanding documentary environments. Discover how these optics elevate image quality and expand creative possibilities. For further exploration of visual storytelling, consider our recent feature on a photographer's sixteen-year documentation of Baltimore’s abandoned homes.
Is There Anything Special About Google’s Pixel 11 Series? | The PetaPixel Podcast
This week on The PetaPixel Podcast, we delve into the shifting landscape of the photography industry. Rumors of Nikon's future plans unexpectedly surfaced via Apple, while Fujifilm acknowledges the significant impact of the ongoing memory crisis—anticipating price increases and potential manufacturing delays. Join us for an immersive exploration of these developments and their implications. For those seeking foundational equipment guidance, consider our recent article, "The Most Popular DSLRs in Singapore Revealed," for a deeper dive into camera selection.
Fujifilm Says the Quiet Part Out Loud: The Memory Crisis Is Coming for Cameras
Fujifilm’s recent financial disclosures spotlight a looming challenge for camera manufacturers: a rising memory crisis. While the Imaging business remains a significant revenue driver, Fujifilm openly acknowledged the escalating costs of memory components and their anticipated impact on operational expenses. This transparency underscores a broader industry trend, prompting Fujifilm to strategize for adaptation. For deeper insight into related industry shifts, explore our analysis of Tamron's recent financial results and the challenges of OEM lens sales.

Fujifilm’s Most Complicated Lens Turns 10 This Year
For a decade, Fujifilm’s XF 23mm f/1.4 R lens has captivated photographers with its compact size, robust weather resistance, and swift autofocus. Despite its popularity, some, including our own reviewers, have found it lacking a certain spark compared to later iterations. Recently, a deeper understanding of this nuance emerged, highlighting a subtle shift in photographic preference. Explore the lens's legacy and consider how evolving artistic visions shape our perception of photographic tools—a discussion echoed in articles like "Wedding Photographer Gives the Internet Unintended Jump Scare."

The Camera Modes You’ve Been Ignoring Are the Most Fun Ones
Digital cameras offer a wealth of creative possibilities beyond auto mode. Many photographers overlook the inherent fun and artistic potential of specialized camera modes, limiting their photographic journey. Nikon, Canon, Sony, and Fujifilm cameras all boast distinct settings designed to unlock unique visual styles. From creative filters to specialized scene modes, exploring these options elevates photography from simple documentation to a vibrant artistic pursuit.

This Is the Lens Fujifilm Wildlife Shooters Have Asked for Since 2018
For years, Fujifilm wildlife photographers have eagerly anticipated a lens tailored to their specific needs—and that wait may soon be over. Building on a legacy of exceptional optics like the XF 18-55mm f2.8-4, Fujifilm is reportedly preparing to unveil a new X series lens alongside the upcoming X-T6. This highly anticipated addition promises to elevate wildlife and bird photography, further solidifying Fujifilm's reputation for delivering high-quality tools for creative visionaries.
Sony and Fujifilm Evacuate Factory Workers as Earthquake Strikes Japan
Following a significant 6.8 magnitude earthquake, Sony and Fujifilm have initiated the evacuation of factory workers from their facilities in Kumamoto, Japan, the earthquake's epicenter. Production disruptions are anticipated as the companies assess the impact on operations. This event underscores the region’s vulnerability and highlights the importance of preparedness. For perspective on Fujifilm’s business landscape, read our recent article detailing upcoming price increases in Germany. We will continue to update this story as more information becomes available.

Dear Fujifilm: Bring Back Your Best Camera, Please
For dedicated photographers seeking a refined experience, the return of a Fujifilm X70 successor is a widely voiced desire. This isn't about fleeting trends or content creation; it’s about honoring the craft. We've heard from countless enthusiasts longing for a camera prioritizing photographic artistry above all else.

Fujifilm Prices Are Apparently Going Up Again This September in Germany
Fujifilm is poised to implement another price increase for its cameras, effective this September in Germany. Already impacted by recently announced tariffs and escalating chip costs stemming from geopolitical tensions—particularly the ongoing conflict between Iran and the United States—this adjustment reflects broader industry pressures. Expect a noticeable shift in pricing across Fujifilm’s camera and lens lineup. For further context on the evolving landscape of photographic acquisitions, explore our recent piece on the UK's National Portrait Gallery and its acquisition of a Charli XCX photograph.
You’ll Always Be Able to Find These New Camera Batteries
Falcam's innovative TagBatt series redefines camera battery convenience. Combining rechargeable power via USB-C with Apple's Find My tracking, these batteries address a common photographer's frustration: lost accessories. Initially available for Sony NP-FZ100 and Canon LP-E6 systems, with Fujifilm and Canon versions forthcoming, TagBatt offers both reliable power and peace of mind. This curated solution underscores a commitment to elevated functionality. For a deeper dive into photographic equipment, explore Wotancraft’s latest gear releases.

Fuji Cameras Can Get Worn Down. So Protect Them With This
Fujifilm cameras are renowned for their durability, yet even these exceptional tools can experience wear and tear over time. Recognizing this, we've launched the Photography Care Program, a collaboration with Full Frame Insurance, designed to safeguard your investment. Dust accumulation, often overlooked, significantly impacts camera and lens performance, potentially degrading autofocus. Ensure your gear remains protected—because peace of mind is paramount. For those exploring compatible third-party lenses, consider the innovative capabilities highlighted in our recent review of the Voigtlander Telephoto Lens.